While social media can be a wonderful tool for marketing your business, it’s important to recognise that it’s only one piece of the puzzle. To create a comprehensive marketing strategy, it’s important to consider a variety of channels and tactics, including email marketing, content marketing, and paid advertising.
In today’s episode, I’m chatting with Marissa Batty, from The Savvy Studio. Marissa is an extremely talented content-creating queen and is the brains behind the words you see on my very own social media, blogs, website and many other things.
Marissa helps us understand how to use organic and paid social media marketing to our advantage in business. While both methods have their benefits, there are some key differences between the two. Organic social media marketing is a slow burn, taking time and effort to build a following and engagement. Paid social media marketing, on the other hand, can deliver quick results, but can also be expensive.
That’s where hiring a social media manager comes in. A social media manager can help you navigate the complex world of social media marketing and develop a strategy that’s tailored to your business goals. They can help you determine which methods are best suited to your needs, whether that’s organic social media marketing, paid advertising, or a combination of both.
Marissa runs us through the difference between an expensive social media manager and a cheap one. While it might be tempting to opt for a cheaper option, it’s important to understand that you get what you pay for. A cheap social media manager might be able to deliver basic social media management tasks, but they may not have the expertise and experience needed to develop a comprehensive strategy that aligns with your business goals.
I’m so grateful to have Marissa on the show to share with you how diversifying your marketing efforts and outsourcing your content creation can lead to a broader audience, maintain greater control over your messaging and brand alignment, and increase conversions and sales.
Social media is not what it used to be, and it just isn’t so simple anymore. Tune in to hear all of Marissa’s expertise and tips to learn how to build a comprehensive and successful social media and marketing strategy and increase your growth and success.
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