#82 Beyond Profit: Why Adding Value Matters Most

E82 podcast cover lisa turner on lounge, with mic on table in foreground

Welcome to another short and snackable episode, where I’m diving into why value matters most in your small business. Today, we’ll explore the idea that while earning money and making a profit is crucial for your business, it shouldn’t be the driver behind it. I believe profit should be the result of what you’re doing in your business and why.

As a small business owner myself, I understand the overwhelming nature of keeping things in the business running smoothly, and how easy it is to lose sight of its true purpose. However, there’s a secret to creating a thriving business that goes beyond making money. By prioritising value in what you bring to the table, you can make a meaningful difference in the lives of your customers, build stronger connections and ultimately, achieve long-term success.

So, what exactly does “adding value” mean? I talk about it being more than just delivering a product or service and more about solving problems, meeting needs and enhancing the overall experience for your customers. Because let’s face it – business owners who lead with the one goal of making money can be a total turn-off! 

Changing your mindset from a profit-focused approach to a value-based one can be challenging, but don’t worry – there’s a simple way you can start to make this shift. It all begins by revisiting your purpose – why did you start your business in the first place? 

Remember, your business is not just about the numbers; it’s about making a lasting impact. Let’s embrace the value-driven approach together and build a thriving business that benefits not only us but the customers and communities we serve!



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