#71 Creating a Customer Centric Journey for Growth

E71 podcast cover lisa turner on lounge, with mic on table in foreground

Your customers are at the heart of your business’s success, so in this episode, we explore how centering customers in your business can be a game-changer for your growth. 

We’ll explore putting customers at the core of your decision-making and crafting an exceptional journey for them. Drawing from my own experiences as a business bookkeeper, I’ll share practical insights on how to map out crucial touchpoints, ensuring your clients have a memorable and positive experience.

I take you back to my early days in business when I lacked clear procedures and processes. I share my transition from this clunky process to a smooth and professional one through effective communication and onboarding.

We’ll explore the crucial touchpoints in the customer journey, such as website visits, inquiries, onboarding, and support. I’ll explain the importance of defining these touchpoints, and guide you on evaluating touchpoints based on their impact and frequency. This helps in deciding which touchpoints to review and improve first.

You will learn how to maintain consistency across all communication channels and the value of personalization in building trust. I’ll share examples of personalized touchpoints, like handwritten notes and exclusive offers.

I hope this episode will inspire you to map out your customer journey, prioritize touchpoints, and infuse a personal touch into your interactions. Remember that your business journey is dynamic, just like your customers’ needs.

 So, stay adaptable, keep refining your approach, and watch your business flourish!


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Connect with Lisa Turner:

Instagram: @accountedforyou
Email: info@accountedforyou.com.au
Website: https://accountedforyou.com.au

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