#40 WTF is SEO: All Your Questions Answered

If you’re like many business owners who hear the acronym ‘SEO’ thrown around but you’d like to know more about what it is and why it’s so important, SEO specialist Karlie Plowman joins me today to answer your burning questions.

Having just celebrated her 10th anniversary in business, Karlie Plowman is a small business website designer, SEO specialist and business mentor who knows her stuff. Karlie is particularly passionate about helping mothers and female led businesses by breaking down SEO into simple terms so they can grow and reach their business goals. 

In this episode, Karlie explains what SEO (Search Engine Optimisation) actually is and why it’s so important for the success of your business. She outlines the difference between organic SEO and paid Google ads, and answers questions around website optimisation and the different things we can do to improve online visibility. 

We talk about backlinks, understanding analytics and Karlie busts the myth that different website platforms impact Google ranking and SEO performance. Karlie shares some of her tools and the resources she recommends to help you perform your own website audit, understand your analytics and improve your SEO ranking. 

When it comes to outsourcing, Karlie shares her advice on what to look out for when engaging an SEO manager and why it’s so important to ask questions and do your research. Karlie also shares the top 3 worst things you can do when it comes to SEO optimisation and the best time to get started with SEO in your business. 

Karlie is a such a wealth of knowledge and this episode is going to leave you with so many amazing tips and tools you can use to get started with SEO optimisation in your business straight away.



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