5 Ideas To Turn Quiet Into Cashflow 

Running a small business can sometimes feel like a wild ride, especially when it’s quiet. Don’t let the lull scare you, instead consider these quieter times as a chance to up your cash flow game. I’ve got you covered with five inventive ways to boost your bank balance and pump up your profit. 

notepads, calculator, glasses, laptop, pen and a watch sitting neatly on a desk.

Sell Products on Pre-Order

Ever thought about trying out pre-orders for your goods or services? It’s like getting a sneak peek into future sales. Your customers pay in advance, giving you a financial boost and easing the strain on your outgoing costs. Plus, it’s a great way to build excitement and keep your customers coming back for more.

Making pre-orders work is all about keeping it real with your customers. Let them know what to expect, like delivery dates and any potential hiccups. Spice it up with incentives, maybe a cheeky discount or exclusive early access. Keep the conversation flowing with regular updates. If there are any unexpected twists, just be straight up about it. 

Create Irresistible Offers

Get creative with your deals to rev up those sales. Think bundle deals, shop-and-save offers, or even a cheeky percentage off. The trick is to keep it profitable for you while making your customers feel like they’re getting the deal of the century. Fun promotions not only attract new customers but keep the loyal ones hooked, boosting overall sales.

Remember, keep your profit margins in check. Sales are great, but good profit is golden. 

If you are after some pricing tips to protect your profit dive over and take a listen to our Pricing For Profit (and mistakes to avoid) podcast episode.

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Forecast and Analyse

Analysing every nook and cranny helps you spot any potential problems with your cash flow. Armed with this knowledge, you can craft strategies to bridge those gaps and keep your business booming.

For a birds-eye view of your business financials, you can’t go past a profit and loss report. 

If you are using Xero, the good news is it’s an easy process. 

  1. Click on the ‘Accounting’ tab and select ‘Reports’
  2. You’ll get a range of reports to choose from, select ‘Profit and Loss’ 
  3. In the date range box, select monthly or a customised date to analyse  

It’s like having a financial crystal ball for your business!

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Identify Profit Powerhouses

Let’s zero in on what’s really bringing in the moolah. Identify your star performers—be it a killer product, a standout service, or a marketing channel that’s hitting all the right notes. 

Once you’ve found them, go on and give them the VIP treatment. Shifting focus to your cash cows ensures you’re getting the most bang for your buck, even when things slow down.

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Minimise Waste

Time for a bit of spring cleaning, but for your expenses! Identify any unnecessary spending like products, services, or subscriptions that aren’t pulling their weight. Trimming the fat not only conserves your resources but also streamlines your operation. A lean, mean business machine is better equipped to handle the ebb and flow of cash during quieter times.

Lisa sitting on a pink couch wearing a white shirt with her phone in her hands her laptop on her lap and a notebook beside her on the couch

So, there you have it—some friendly advice on navigating those quieter times in your business. Use these strategies to not just survive, but thrive. These moments might be low-key, but they’re also a chance to fine-tune your business strategy, adapt, and set yourself up for a stronger, more resilient future.

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