#97 What Makes Your Client Event Next Level (and How To Plan For It)

Lisa Turner, Small business bookkeeper sitting on a mustard couch with a podcast mic to her side on a table.

When it comes to creating an event your clients will remember (and rave about), the magic isn’t in how much you spend, it’s in the details. In this episode, I’m joined by Caroline Hutchison, General Manager of Events Fantastic, to talk about crafting events that feel elevated, thoughtful, and completely on brand.

With over 20 years in the events world and experience on both the client and supplier side, Caroline shares a wealth of practical, unexpected tips to help you design an unforgettable experience, whether you’re planning a big-ticket conference, an awards night, or a more intimate workshop or VIP day. From clever budget shifts that make a big visual impact to those easy-to-miss finishing touches that shape how your guests feel, you’ll walk away with fresh ideas you can start using right away.

We cover the power of working backwards from your event date, why “the list” is your ultimate planning tool, and how to focus on what matters most to your attendees so they leave feeling connected, valued, and impressed. Caroline also opens up about how outsourcing has transformed her business (including her decision to work with us at Accounted For You), and why finding your people, your trusted “business tribe”, is essential for long-term growth.

Here’s what’s covered:

  • Focus on how you want attendees to feel and use all the senses to create that atmosphere
  • Work backwards from your event date with a detailed list to keep planning on track
  • Use budget strategically, invest where the impact is greatest and cut where it won’t be noticed
  • Keep details consistent for a polished, professional look
  • Outsourcing frees up time for high-value work and growth opportunities

Links & Resources Mentioned in This Episode:

HELPFUL RESOURCES:

  • Grab our free Xero Money Saver guide here
  • Join the waitlist for The Bookkeeping Matters Learning Hub here
  • Join my Numbers List for small business news, fun & helpful tips here
  • Grab some FREE Resources here
  • Check out my blog here

Connect with Lisa Turner:
Instagram: @accountedforyou
LinkedIn: Lisa Turner – Accounted For You

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