#92 The Pricing Strategy Ruining Your Profit

Pricing is one of the trickiest parts of running a business, and it’s also one of the easiest ways to watch your profit disappear. If you’re working non stop, but cash still feels tight, chances are your pricing strategy is the problem (whether you realise it or not).

In this episode, I’m breaking down the exact mistakes I see female-led businesses making with their pricing. It’s the same traps I’ve seen with my own clients, and even faced myself. From guessing your prices and forgetting hidden costs, to relying on outdated models or chasing competitors’ rates, these issues chip away at your profit fast. The good news? Once you know what to look for, you can turn things around.

I’ll walk you through the practical steps to review your pricing properly. So you can make sure it covers all your true costs (including those sneaky ones like admin time, taxes, and overheads), supports your goals, and keeps your business sustainable. No fancy spreadsheets needed, just simple, actionable advice to get you back on track.

If pricing has ever felt overwhelming or you’ve been putting off a proper review, this is your reminder small changes can make a massive difference to your bottom line.

Here’s what’s covered:

• Why “set and forget” pricing is a recipe for profit loss, and how often you should review your prices
• The danger of hourly pricing when your business evolves (and how one client turned things around by switching models)
• What happens when you copy competitors’ pricing, and why it usually backfires
• The true costs you need to build into your pricing to avoid accidentally working for free
• Why discounting feels like a quick win but can seriously damage your brand and long-term profit
• How to set clear pricing boundaries and focus on value instead of dropping your prices

Links & Resources Mentioned in This Episode:

• Free Tool Pricing Calculator
• Previous Podcast Ep: 19 Pricing for Profit (and Mistakes to Avoid)
• Previous Podcast Ep: 82 Beyond Profit: Why Adding Value Matters Most
• Watch this episode on YouTube

HELPFUL RESOURCES:

• Grab our free Xero Money Saver guide here
• Join the waitlist for The Bookkeeping Matters Learning Hub here
• Join my Numbers List for small business news, fun & helpful tips here
• Grab some FREE Resources here
• Check out my blog here

Connect with Lisa Turner:
Instagram: @accountedforyou
LinkedIn: Lisa Turner – Accounted For You